A Study of Institutional Repository Service Quality and Users' Loyalty to College Libraries in Taiwan: The Mediating & Moderating Effects

نویسندگان

  • Chih-Feng Chuang
  • Chao-Jen Cheng
چکیده

The evolution of information technologies has produced changes in learning, creating ubiquitous learning. This paper presents a case study on institutional repository service quality and users’ loyalty to College Libraries in Taiwan. Hierarchical regression analysis was used to test the hypotheses. (1) Institutional repository service quality has a direct positive prediction on users’ loyalty. (2) Institutional repository service quality has an indirect positive prediction, through the mediation effects of user satisfaction on user loyalty. (3) Users’ perceived value has a moderating effect between user satisfaction and user loyalty.

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عنوان ژورنال:
  • JCIT

دوره 5  شماره 

صفحات  -

تاریخ انتشار 2010